Choosing the right candidate for the position is always a hard task for HR. HR needs to find the right applicants and make sure the candidates are interested in the job. This is where the employer branding plays a prominent role. The strong employer branding can hype up the company’s reputation and grasp the potential recruiter for the job with no turnovers.
Dive deeper into the blog to know what employer branding is and how it works in attracting high-quality candidates for the positions.
What Is Employer Branding?
Employer branding in the company is the process of creating and maintaining a company’s reputation as a great workplace for both the retention of employees and qualified applicants. The aim of HR employer branding is to increase the retention rates of talented prospects and reduce turnover. It includes your company’s reputational culture, core values, employee experiences, and work environment.
Why Is It Necessary in Attracting High-Quality Candidates?
Interviewing is more than just the job recruitment process. HR, the employer brand, calculates the process that combines the company’s brand with employees’ experience. It is the potential way of attracting the top-tier candidates for the job without any loopholes. A strong employer brand guarantees that employees have a purpose, room to grow, flexibility, and a culture that reflects their values, all of which should be of utmost importance to the company.
Key Strategies in Attracting the Right Candidates
- Define Your EVP
Employee value proposition (EVP) is a unique strength that offers a set of benefits and rewards to employees for their loyal commitment to the company. It helps to attract and retain the talented ones and create a positive appearance of the company. The skilled EVP helps the employees to stand out from competitors and attract the right candidates who are a good fit for the job.
- Know 4P’s
People, purpose, place, and product are the effective backbones of employer branding. Putting the 4Ps into action, create a strong backbone in branding your company.
- People– Employees are the heart of your company. Working around good-minded people engages them in a company’s growth. The potential and emotional support of the company promote it in numerous forms.
- Purpose– Both candidates and employees look for the company that has great content in social responsibility and sustainability in its culture and values. The companies with clear goals stay responsible in the complex time and motivate employees in the right direction.
- Place– The company is where candidates and employees spend their ample time. So it is important to have a quiet and peaceful workspace. Whether it is hybrid or office work, the right place helps the employee to work flexibly.
- Product– A well-crafted company offers reward packages and performance-based increments to their employees to boost them up and retain them in the job.
An employer brand should be aware of these 4 P’s in order to create an attraction among both employees and candidates.
- Optimize Your Candidates’ Experience
From recruitment posts on the website to the interview panels, everything should relate to the company’s brand. Ensure the smooth moving in the process of the interview. The influential employer brand knows the way to implant the company’s image in candidates’ hearts. With the right strategy, the employer brand can grasp the right applicant without turnovers.
- Be Consistent
All your website, posts, and blogs define you and your company’s image. So, be consistent about referring to your company’s brand in the right place. Your representation of core values and culture should match your company’s image. A smart employer brand knows the strategy in branding your company through websites.
- Label Your Market
Labeling your company’s brand in the competitive world is hard. An employer brand should know about the unique features of the company and imply them everywhere that gives credit. Posting about your employees’ work in projects, holiday activities, and culture celebrations labels your company in the market. It defines who you are and how friendly the working environment is in highlighting the company.
Winding It Up
Employer branding is the eye of company reputation. The right candidates help you to build a structure that defines the company and molds the employees to work and makes the people want to be part of the company. The employer brand is not just selecting candidates but building a team and moving forward with the company. If you find it daunting, seek the support of a SAN HR advisor to attract high-quality candidates effortlessly!
