Being in the recruitment consultancy services for 11 years and having our expertise in Talent Acquisition. with employer branding as one of our core strength we have been successful throughout.
Candidates and employees are attracted to work for companies because of the brand. Employer brand does not just mean an advertisement hammering, investing in branding, or creating graphics and designs.
An employment brand is an image of the organization, trust that a prospective candidate/employee shows in an organization for his secured career, he looks forward to his personnel and professional growth. Certainly, remuneration is an important factor, but it is not everything, they look for the value add the organization promises in their employment experience. Employment brand gives a picture of the culture the organization follows, the commitment, teamwork, opportunities, work/life balance, recognition, opportunities.
Employment brand has its base derived from the employee value prepositions (EVP):
The value prepositions are answers to why would a candidate work with us? And why would they retain with us?
EVP is aligned with overall organization vision, mission, values and strategies to provide a long term talent pipeline. There are ways to create the employment brand and promote them if your Employee value prepositions are ready.
The Employee Value Prepositions must be ready for every organisation irrespective of its size, this will help give clarity to the internal HR, the recruitment vendors as well the prospective candidates. We have been able to brand organisation from an employee strength of 12 to 500.
Our recruitment process initiates with understanding the EVP and branding this has helped us maintain a high retention ratio.